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Adobe Target Training

Run high-impact A/B tests and personalization programs with Adobe Target.

Level: BeginnerDuration: 3 weeks (weekday) or ~4-5 weeks (weekend)Mode: Live online, 1:1 or small batch

Weekday Track

3 sessions/week, 1 hour each — 3 weeks total

Weekend Track

2 sessions/week, 1 hour each — ~4-5 weeks total

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Overview

Placeholder overview content for the Adobe Target course. Replace with your real test case studies and reporting walkthroughs.

Curriculum

Adobe Target Foundations
  • Target architecture and implementation via AEP Web SDK (alloy.js)
  • Adobe Experience Platform Tags: deploying Web SDK and data collection rules
  • Activities, audiences, and offers
Testing
  • A/B tests
  • Experience targeting
  • Multivariate testing (MVT)
Personalization
  • Automated personalization (AP)
  • Recommendations
Reporting
  • Reading Target reports
  • Statistical significance and confidence