Adobe Journey Optimizer (AJO) Training
Design and orchestrate real-time, cross-channel customer journeys on Adobe Experience Platform (AEP).
Weekday Track
3 sessions/week, 1 hour each — 4 weeks total
Weekend Track
2 sessions/week, 1 hour each — ~6 weeks total
Overview
Adobe Journey Optimizer — built on Adobe Experience Platform (AEP) — lets you orchestrate real-time, cross-channel customer journeys — this course takes you from basic journey concepts to advanced orchestration, hands-on.
As an Adobe Certified Expert in Journey Optimizer, I focus on practical, job-ready skills: building branching journeys, configuring event-based triggers, and personalizing content across email, push, and in-app channels — using realistic campaign scenarios, not just theory.
By the end, you’ll be able to design, test, and measure customer journeys with confidence.
Curriculum
AJO Foundations
- AJO architecture and relation to RTCDP
- Journeys, campaigns, and events
Journey Orchestration
- Journey canvas and branching logic
- Entry/exit conditions
- Testing and QA of journeys
Channels & Personalization
- Email, push, and in-app messaging setup
- Offer decisioning basics
Measurement
- Journey reporting and analytics
- Optimization strategies