Real-Time CDP (RTCDP) Training
Learn to build unified customer profiles and activate real-time audiences with Adobe Experience Platform (AEP).
Weekday Track
3 sessions/week, 1 hour each — 4 weeks total
Weekend Track
2 sessions/week, 1 hour each — ~6 weeks total
Overview
Adobe Real-Time CDP — a core application of Adobe Experience Platform (AEP) — is at the heart of modern customer data strategy — this course gets you hands-on with it from day one, no prior CDP experience required.
As an Adobe Certified Expert in Real-Time CDP, I focus on what matters on the job: clean schemas and identity graphs, unified profiles, and activating audiences marketing teams can actually use — through realistic datasets, not just documentation walkthroughs.
By the end, you’ll configure RTCDP end-to-end and speak confidently about data governance and privacy.
Curriculum
RTCDP Foundations
- Experience Data Model (XDM) basics
- Schemas, datasets, and identities
- Sources and sandboxes
Profiles & Segmentation
- Unified customer profile
- Segment builder and audience creation
- Merge policies
Activation
- Destinations and activation workflows
- Real-time activation use cases
Governance
- Data usage labels and policies
- Privacy and consent management