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Adobe Experience Platform (AEP) Guides

Learn how Adobe Experience Platform collects, governs, unifies, and activates customer data across the Experience Cloud.

Recommended learning path

1Understand the AEP product ecosystem
2Learn collection, XDM, identity, and privacy foundations
3Connect profiles and audiences to activation use cases

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Latest AEP articles

33 articles

September 26, 2026 · Gaurav Agarwal

Web SDK Debugging with Adobe Experience Platform Debugger

Debug Adobe Experience Platform Web SDK using Experience Platform Debugger, browser network tools, datastream validation, and request IDs.

Web SDK AEP Troubleshooting

September 25, 2026 · Gaurav Agarwal

Adobe Real-Time CDP vs Segment: Which Fits Your Architecture?

Compare Adobe Real-Time CDP and Twilio Segment across data collection, identity, audiences, activation, governance, operations, and global deployment.

RTCDP AEP CDP Comparison

September 24, 2026 · Gaurav Agarwal

RTCDP Audience Evaluation Methods: Batch, Streaming, and Edge

Compare batch, streaming, and edge audience evaluation in Adobe RTCDP, including latency, rule eligibility, architecture, and activation tradeoffs.

AEP RTCDP Audiences

September 23, 2026 · Gaurav Agarwal

Multi-Brand and Multi-Region AEP Architecture

Plan AEP for multiple brands and regions using governed schemas, sandboxes, identities, consent, access, activation, and regional operating boundaries.

AEP Architecture Governance

September 22, 2026 · Gaurav Agarwal

How to Pass the Adobe Real-Time CDP Developer Certification

What the Real-Time CDP Developer Expert exam actually tests, how the modules are weighted, and a realistic study plan to pass it.

RTCDP AEP

September 21, 2026 · Gaurav Agarwal

Adobe Target vs Optimizely vs VWO: 2026 Comparison

Compare Adobe Target, Optimizely, and VWO by personalization, experimentation, implementation effort, pricing model, and best-fit team.

Adobe Target AEP

September 20, 2026 · Gaurav Agarwal

Adobe Real-Time CDP vs Salesforce Data Cloud: Which One Should You Choose?

A practical comparison of Adobe Real-Time CDP and Salesforce Data Cloud — how they differ on real-time activation, data architecture, and which one fits your stack.

RTCDP AEP

September 19, 2026 · Gaurav Agarwal

Why the Same Browser Doesn't Always Mean the Same Customer in AEP

John logs in, then Jane, then John again — same browser, same ECID. Here's how Adobe Experience Platform's identity graph avoids collapsing them into one person.

AEP RTCDP AJO

September 18, 2026 · Gaurav Agarwal

Implement Adobe Web SDK with Tags

A practical guide to implementing Adobe Experience Platform Web SDK with Tags, including datastreams, XDM mapping, consent, testing, and rollout.

AEP Web SDK Tags

September 17, 2026 · Gaurav Agarwal

Designing an Enterprise Identity Namespace Strategy

Design stable, governed AEP identity namespaces across systems, brands, and regions without creating collisions or unsafe profile stitching.

AEP RTCDP Identity Service Architecture

September 16, 2026 · Gaurav Agarwal

Customer Journey Analytics Connection and Data View Design

Design CJA connections and data views with deliberate datasets, identity, retention, sessions, attribution, components, and regional governance.

CJA AEP Data Modeling

September 15, 2026 · Gaurav Agarwal

What Happens When a Customer Asks AEP to Delete Their Data?

A practical look at how Adobe Experience Platform Privacy Service orchestrates access and deletion requests across RTCDP, AJO, Analytics, Target, and more.

AEP RTCDP

September 14, 2026 · Gaurav Agarwal

Federated Audience Composition in AEP: A Practical Guide

Learn what Federated Audience Composition is, how it works in Adobe Experience Platform, and when to use it for warehouse-based audience activation.

AEP RTCDP

September 13, 2026 · Gaurav Agarwal

Configure an AEP Datastream Step by Step

Configure an Adobe Experience Platform datastream step by step, from sandbox and schema selection through service routing, testing, and production governance.

AEP Datastreams Edge Network

September 12, 2026 · Gaurav Agarwal

Build an XDM Schema Correctly

Build an Adobe Experience Platform XDM schema correctly by choosing the right class, record grain, field groups, identities, governance, and validation process.

AEP XDM Data Modeling

September 10, 2026 · Gaurav Agarwal

Batch Ingestion vs Streaming Ingestion in AEP

Compare batch and streaming ingestion in Adobe Experience Platform by latency, volume, error handling, identity, cost, and global operating requirements.

AEP Data Ingestion RTCDP

September 7, 2026 · Gaurav Agarwal

AEP and AJO: How Real-Time Journey Orchestration Works

Learn how Adobe Experience Platform and Adobe Journey Optimizer work together to turn unified customer data into event-driven, real-time journeys.

AEP AJO RTCDP

September 7, 2026 · Sumit Yadav

AEP, RTCDP, AJO, CJA — What's the Difference? (A Simple Guide)

Confused about AEP, RTCDP, AJO, and CJA? Here's a simple, jargon-free explanation of how Adobe's Experience Platform ecosystem fits together.

AEP RTCDP AJO CJA

September 6, 2026 · Gaurav Agarwal

Adobe Experience Platform Edge Network: How It Works

Learn how the Adobe Experience Platform Edge Network uses datastreams and XDM to collect and route experience data to Adobe applications in real time.

AEP RTCDP

September 4, 2026 · Gaurav Agarwal

AEP August 2026 Release: 7 Updates Worth Knowing About

A breakdown of the most useful August 2026 Adobe Experience Platform release updates — dataset-level access control, on-demand audience runs, batch ingestion limits, and more.

AEP RTCDP

August 30, 2026 · Gaurav Agarwal

AEP Sandbox Strategy for Global Organizations

Plan Adobe Experience Platform sandboxes for global teams without creating uncontrolled regional copies, naming drift, or unsafe production access.

AEP RTCDP Architecture Sandboxes

August 29, 2026 · Gaurav Agarwal

AEP Profile Not Appearing After Ingestion: Troubleshooting Guide

Diagnose why an ingested record does not appear in AEP Real-Time Customer Profile, from dataset settings and identities to merge policies and processing latency.

AEP Real-Time Customer Profile Troubleshooting

August 28, 2026 · Gaurav Agarwal

AEP Profile Merge Policies Explained

Learn how AEP profile merge policies combine dataset fragments, resolve attribute conflicts, and affect audiences without changing the underlying data.

AEP RTCDP Real-Time Customer Profile

August 27, 2026 · Gaurav Agarwal

AEP Implementation Checklist for Enterprise Teams

A stage-by-stage Adobe Experience Platform implementation checklist for enterprise architecture, data, identity, governance, activation, and operations.

AEP RTCDP Implementation Architecture

August 26, 2026 · Gaurav Agarwal

AEP Identity Stitching Troubleshooting

Troubleshoot split profiles, graph collapse, missing identity links, and unsafe namespace mappings in Adobe Experience Platform.

AEP RTCDP Identity Service Troubleshooting

August 25, 2026 · Gaurav Agarwal

AEP Identity Service and Identity Graph Explained

Understand how Adobe Experience Platform Identity Service builds identity graphs, connects namespaces, and supports reliable profiles without unsafe stitching.

AEP RTCDP Identity Service

August 24, 2026 · Gaurav Agarwal

AEP Developer Interview Questions and Answer Frameworks

Prepare for AEP developer interviews with scenario-based questions on XDM, ingestion, identity, Profile, audiences, governance, APIs, and operations.

AEP Careers Interview Questions

August 23, 2026 · Gaurav Agarwal

AEP Dataset, Schema, and Dataflow Troubleshooting

A practical sequence for diagnosing Adobe Experience Platform ingestion failures across XDM schemas, datasets, mappings, and dataflows.

AEP Data Ingestion Troubleshooting

August 22, 2026 · Gaurav Agarwal

AEP Data Distiller vs Traditional ETL

Compare AEP Data Distiller with traditional ETL and ELT platforms across data location, orchestration, latency, governance, cost, and operating ownership.

AEP Data Distiller ETL

August 21, 2026 · Gaurav Agarwal

AEP Data Distiller Explained: SQL Transformations Inside Experience Platform

Learn what Adobe Experience Platform Data Distiller does, where it fits, and how to use SQL-derived datasets without confusing it with profile processing.

AEP RTCDP Data Distiller

August 20, 2026 · Gaurav Agarwal

AEP Consent and Data Governance Architecture

Design consent, data usage labels, policies, and activation controls as one governed architecture in Adobe Experience Platform.

AEP RTCDP Data Governance Privacy

August 19, 2026 · Gaurav Agarwal

AEP Audience Population Mismatch: Causes and Troubleshooting

Explain and troubleshoot differences between estimated, qualified, activated, and destination audience counts in Adobe Experience Platform.

AEP RTCDP Audiences Troubleshooting

August 7, 2026 · Gaurav Agarwal

Reference Architecture for AEM, AEP, AJO, and CJA

Design an Adobe reference architecture connecting AEM, AEP, AJO, and CJA with clear data flows, identity, consent, governance, and global operations.

AEM AEP AJO CJA Architecture