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Customer Journey Analytics (CJA) Guides

Understand how CJA uses AEP datasets to analyze customer behavior and journeys across channels.

Recommended learning path

  1. 1Understand where CJA fits in AEP
  2. 2Learn how cross-channel data becomes analysis-ready
  3. 3Connect journey measurement to activation strategy

Latest CJA articles

4 articles

September 16, 2026 · Gaurav Agarwal

Customer Journey Analytics Connection and Data View Design

Design CJA connections and data views with deliberate datasets, identity, retention, sessions, attribution, components, and regional governance.

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CJAAEPData Modeling

September 7, 2026 · Sumit Yadav

AEP, RTCDP, AJO, CJA — What's the Difference? (A Simple Guide)

Confused about AEP, RTCDP, AJO, and CJA? Here's a simple, jargon-free explanation of how Adobe's Experience Platform ecosystem fits together.

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AEPRTCDPAJOCJA

August 7, 2026 · Gaurav Agarwal

Reference Architecture for AEM, AEP, AJO, and CJA

Design an Adobe reference architecture connecting AEM, AEP, AJO, and CJA with clear data flows, identity, consent, governance, and global operations.

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AEMAEPAJOCJAArchitecture

July 30, 2026 · Gaurav Agarwal

Adobe Analytics vs Customer Journey Analytics

Compare Adobe Analytics and Customer Journey Analytics across data collection, identity, modeling, governance, reporting, and migration.

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Adobe AnalyticsCJAAnalytics